Critique of aesthetic capitalism

Download or read book Critique of aesthetic capitalism written by Gernot Böhme and published by Mimesis. This book was released on 2017-07-18T00:00:00+02:00 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetic Economy is a theory of the recent development of capitalism in our national economies. Basic needs are easily satisfied and, as a result, most commodities are no longer intended for consumption, but for the staging of our lives. That is, they are used to produce atmospheres. Applications of the theory are found wherever staging is performed: in commodity aesthetics, in marketing, as well as in the sphere of production. As to technology, we find a turn from useful to joyful technology. And the technology of entertainment has become a huge part of the general economy. Similarly, a further horizon of Aesthetic Economy is to be seen in the aestheticization of politics, the staging of sporting events and the management of culture.