Concepts of Quality Connected to Social Media and Emotions
Author | : Denisa Elena Vlad |
Publisher | : Springer Nature |
Total Pages | : 228 |
Release | : 2019-12-07 |
ISBN-10 | : 9783658288679 |
ISBN-13 | : 3658288671 |
Rating | : 4/5 (79 Downloads) |
Download or read book Concepts of Quality Connected to Social Media and Emotions written by Denisa Elena Vlad and published by Springer Nature. This book was released on 2019-12-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.