Competing with the Retail Giants

Download or read book Competing with the Retail Giants written by Kenneth E. Stone and published by John Wiley & Sons. This book was released on 1995-02-06 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In this superlative guide, he offers practical advice on how small retailers can survive and thrive in the age of giant discount stores. Provides strategies for small businesses to compete effectively by improving four major areas—merchandising, marketing, customer service and customer relations.