Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression o

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commi

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, eve

This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaborati

This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate b