Canadian Sport Marketing
| Author | : Norm O'Reilly |
| Publisher | : Human Kinetics |
| Total Pages | : 402 |
| Release | : 2022 |
| ISBN-10 | : 9781718200944 |
| ISBN-13 | : 1718200943 |
| Rating | : 4/5 (44 Downloads) |
Book Synopsis Canadian Sport Marketing by : Norm O'Reilly
Download or read book Canadian Sport Marketing written by Norm O'Reilly and published by Human Kinetics. This book was released on 2022 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--
