A Theory of Genericization on Brand Name Change
| Author | : Shawn Clankie |
| Publisher | : Edwin Mellen Press |
| Total Pages | : 256 |
| Release | : 2002 |
| ISBN-10 | : UCSC:32106016557289 |
| ISBN-13 | : |
| Rating | : 4/5 (89 Downloads) |
Book Synopsis A Theory of Genericization on Brand Name Change by : Shawn Clankie
Download or read book A Theory of Genericization on Brand Name Change written by Shawn Clankie and published by Edwin Mellen Press. This book was released on 2002 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clankie studies how some brand name products make their way into generic usage for a service or action. An example is Xerox as a brand name product, where linguistically the word is now used as a verb for the action -- "I'll xerox this page"--And the word is used as an adjective for the results -- "Do you have xerox copies?" In doing so, he explores the underlying system of naming products, why some product names are genericized while others are not, and the social and economic impact of the idea.
