99 Marketing Traps and How to Avoid Them

Download or read book 99 Marketing Traps and How to Avoid Them written by Carroll, Carroll Conklin, and published by . This book was released on 2011-03-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a "how to" book: how to recognize a marketing trap when you are in one, and how to get out. Most marketing professionals are unknowingly caught in one or more traps that are keeping their marketplace initiatives from being as effective as they could be. These traps also tend to make the marketing process more difficult than it needs to be. They raise the cost and frustration level of marketing. They commoditize brands and cripple margins. And these traps are largely responsible for the 80% failure rate of new product launches and brand extensions. Get out of these traps, and everything changes. The marketplace makes sense the way it never did before. Buyers who seem to have become so demanding and unpredictable are actually revealed as actually very predictable and, once satisfied on their terms, ready and willing to buy more of what you offer. Get out of these traps and you'll find it much easier to sell top management on consistently doing the right thing, getting better results faster and enhancing your reputation as a get-it-done marketer who understands how to generate dynamic business growth ... and how to sustain it. Once you've learned how to recognize and avoid these traps, you will give youself a decided competitive edge in the marketplace. That's because your competitors are most likely operating in one or more of these traps, probably several of them. While they're stuck, you're racing ahead. While they're wondering why, you're making the kind of decisions that unleash brands ... and fortunes. Get out of your marketing traps, one trap at a time. You'll be amazed by the results! What's holding you back? Get out of that trap that's making you work harder than you need to ... and start making the kind of high-impact marketing moves that will make you indispensible.