101 Ways to Promote Your Tourism Business Web Site

Download or read book 101 Ways to Promote Your Tourism Business Web Site written by Susan Sweeney and published by Maximum Press. This book was released on 2008 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.