Karl Iglesias breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes

Readers connect to characters with depth, ones who have experienced life’s ups and downs. To deliver key players that are both realistic and compelling, write

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a s

Capture the minds, hearts, and imaginations of 21st century readers! Whether you're a commercial storyteller or a literary novelist, whether your goal is to wri

Takes a look into the lives and workspaces of screenwriters, who share their best practices in their own writing careers.