Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is

In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels

Investors and managers now routinely face counterparts who operate within different legal systems and who do not share similar social priorities. This tension b