Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients.

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic