Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

This introductory text in strategic management presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concis

What are the forces shaping today's business world? Understanding Business Environments provides key readings which introduce the student to the factors underly

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical infor

This book develops an understanding of the business environment in which organizations exist and explains how firms actually manage within that environment. It