Utilizing the latest software, this book presents the essential statistical procedures for drawing valuable results from data in the social sciences. Mobilizing

Takes the challenging and makes it understandable. The book contains useful advice on the application of statistics to a variety of contexts and shows how stati

Provides a step-by-step approach to statistical procedures to analyze data and conduct research, with detailed sections in each chapter explaining SPSS® and Ex

Grounded in real-world business research and with tailored examples throughout, this comprehensive guide shows the reader how to visualise and apply IBM SPSS an

This encyclopedia is the first major reference guide for students new to the field, covering traditional areas while pointing the way to future developments.