Understanding Consumer Online Shopping Attitudes and Behavior

Download or read book Understanding Consumer Online Shopping Attitudes and Behavior written by Sandipkumar Prajapati and published by . This book was released on 2020 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research paper tries to represent the understanding about the consumers' awareness and perception towards on line shopping in the area of Ahmadabad. In the 21st century the life of consumers becomes hard and fast, they found lack of time. At the same time growth of information technology and availability of internet help the Indian consumer a lot now a day. The main objective of this paper is to study factors which motivate people to go for online buying and which factors stop them to do so. Reasons especially relating to security, lack of time and expenditures etc impact over consumer decision making. The gender difference is also considered for analyzing the perception for online buying preference. To attain this objective, a questionnaire was sent out to our respondents by e-mail as well as we fill it by face to face meeting with respondents. The data was then submitted to multivariate statistical analysis. The main results of this research demonstrate people prefer to get information from the internet and they would like to go at a store physically. Our Indian cultures and rituals also affect the consumer preference.