A powerful female, pre-adolescent, consumer demographic has emerged in tandem with girls becoming more visible in popular culture since the 1990s. Yet the cultu

The tween is the «new girl on the block» in girlhood studies. Although the study of tween life may have derived from a particular marketing orientation at the

Disney Princesses and Tween Identity: The Franchise in Illiberal Hungary examines how tweens in illiberal Hungary construct verbal and visual identities through

In the 21st century, films about the lives and experiences of girls and young women have become increasingly visible. Yet, British cinema's engagement with cont

This book is about stories of consumption beyond the culture - economy divide. By bringing along Actor Network Theory, entities that in conventional approaches