The bestselling Tips & Traps series helps you avoid bad investments and common mistakes as you build a new business In this time of mass layoffs, stock market i

Win new customers—and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know

Takes readers from thinking, “Hmm, should I buy a business?” right through the process of choosing, investigating, and entering into a legal contract to do

Explains what business plans are and why they are important, provides information and advice on the process of researching and writing an effective business pla

Gain access to practical tips and case studies that will help you evaluate how to buy a business and maximize your success as an entrepreneur. Before you start