Third Party Product Reviews and Consumer Behaviour

Third Party Product Reviews and Consumer Behaviour
Author :
Publisher : Springer Science & Business Media
Total Pages : 196
Release :
ISBN-10 : 9783834936332
ISBN-13 : 3834936332
Rating : 4/5 (32 Downloads)

Book Synopsis Third Party Product Reviews and Consumer Behaviour by : Wolfgang Ziniel

Download or read book Third Party Product Reviews and Consumer Behaviour written by Wolfgang Ziniel and published by Springer Science & Business Media. This book was released on 2013-02-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand.​


Third Party Product Reviews and Consumer Behaviour Related Books

Third Party Product Reviews and Consumer Behaviour
Language: en
Pages: 196
Authors: Wolfgang Ziniel
Categories: Business & Economics
Type: BOOK - Published: 2013-02-15 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Acceleration of Digital Innovation & Technology towards Society 5.0
Language: en
Pages: 519
Authors: Dian Puteri Ramadhani
Categories: Business & Economics
Type: BOOK - Published: 2022-11-14 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2021) focused on "Acceleration of Digital Innovation & Technology towards
Artificial Intelligence And Innovation Management
Language: en
Pages: 328
Authors: Stoyan Tanev
Categories: Business & Economics
Type: BOOK - Published: 2022-03-09 - Publisher: World Scientific

DOWNLOAD EBOOK

Artificial Intelligence and Innovation Management contributes to the ongoing debate among innovation scholars and practitioners focusing on the potential impact
Consumer Behavior For Dummies
Language: en
Pages: 386
Authors: Laura Lake
Categories: Business & Economics
Type: BOOK - Published: 2009-05-11 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Consumer behaviour.