The Tanning of America
| Author | : Steve Stoute |
| Publisher | : Avery |
| Total Pages | : 322 |
| Release | : 2012-08-07 |
| ISBN-10 | : 9781592407385 |
| ISBN-13 | : 1592407382 |
| Rating | : 4/5 (85 Downloads) |
Book Synopsis The Tanning of America by : Steve Stoute
Download or read book The Tanning of America written by Steve Stoute and published by Avery. This book was released on 2012-08-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--
