Strategic Management of Technology and Innovation

Download or read book Strategic Management of Technology and Innovation written by Robert A. Burgelman and published by Irwin/McGraw-Hill. This book was released on 2001 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.