The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with custome

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally af

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illu