The Purpose Advantage

Download or read book The Purpose Advantage written by Jeff Fromm and published by Vicara Books. This book was released on 2019-09-17 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.