The New Fundraisers

Download or read book The New Fundraisers written by Beth Breeze and published by Policy Press. This book was released on 2017-10-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.