In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and l
Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality
This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communica
Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the
This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write. In terms of pr