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The Neuroscience of Multimodal Persuasive Messages
Language: en
Pages: 260
Authors: Dirk Remley
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-03-16 - Publisher: Routledge

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In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and l
The Neuroscience of Multimodal Persuasive Messages
Language: en
Pages: 172
Authors: Dirk Remley
Categories: Business & Economics
Type: BOOK - Published: 2017-03-16 - Publisher: Taylor & Francis

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Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality
Managerial Communication and the Brain
Language: en
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Authors: Dirk Remley
Categories: Business & Economics
Type: BOOK - Published: 2017-08-08 - Publisher: Business Expert Press

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This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communica
The Neuroscience of Rhetoric in Management
Language: en
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Authors: Dirk Remley
Categories: Business & Economics
Type: BOOK - Published: 2018-10-03 - Publisher: Routledge

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Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the
Scientific Communication
Language: en
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Authors: Han Yu
Categories: Language Arts & Disciplines
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This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write. In terms of pr