This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with mar

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of