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The Low-Income Consumer
Language: en
Pages: 216

The Low-Income Consumer

Authors: Linda F. Alwitt
Categories: Business & Economics
Type: BOOK - Published: 1996-02-15 - Publisher: SAGE Publications, Incorporated

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Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consu
The poor pay more
Language: en
Pages: 0

The poor pay more

Authors: David Caplovitz
Categories: Consumers
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Marketing and the Low Income Consumer
Language: en
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Marketing and the Low Income Consumer

Authors: United States. Task Force on Marketing and the Low-Income Consumer
Categories: Consumer satisfaction
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Methods in Consumer Research, Volume 2
Language: en
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Methods in Consumer Research, Volume 2

Authors: Gaston Ares
Categories: Technology & Engineering
Type: BOOK - Published: 2018-01-02 - Publisher: Woodhead Publishing

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Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who
A Fragile Balance
Language: en
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A Fragile Balance

Authors: J. Collins
Categories: Business & Economics
Type: BOOK - Published: 2015-03-11 - Publisher: Springer

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A Fragile Balance examines strategies to promote emergency savings, especially among underserved households. Each chapter is by an expert contributor and propos