The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your busine

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni

A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting th

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next

In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.