Related Books

The Citizen Marketer
Language: en
Pages: 265
Authors: Joel Penney
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

DOWNLOAD EBOOK

Particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle
The Citizen Marketer
Language: en
Pages: 246
Authors: Joel Penney
Categories: POLITICAL SCIENCE
Type: BOOK - Published: 2017 - Publisher:

DOWNLOAD EBOOK

From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulati
Citizen Marketers
Language: en
Pages: 236
Authors: Jackie Huba
Categories:
Type: BOOK - Published: 2012-10 - Publisher: Lewis Lane Press

DOWNLOAD EBOOK

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the h
Citizen Marketers
Language: en
Pages: 248
Authors: Ben Mcconnell
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kaplan Publishing

DOWNLOAD EBOOK

""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging
I, Citizen
Language: en
Pages: 200
Authors: Tony Woodlief
Categories: Political Science
Type: BOOK - Published: 2021-12-07 - Publisher: Encounter Books

DOWNLOAD EBOOK

This is a story of hope, but also of peril. It began when our nation’s polarized political class started conscripting everyday citizens into its culture war.