John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous ec
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
A textbook with innovative real-world macroeconomic analyses of timely policy issues, with case studies and examples from more than fifty countries. This timely
Renowned for his engaging style and clarity of explanation, the author carefully guides you through econmic concepts and models, using stimulating examples and
Everything you need to know about the methods and techniques for successful economic decisions in the business environment, in one market-leading text. Economic