The Blackwell Encyclopedic Dictionary of Management Information Systems provides clear, concise, up to the minute and highly informative definitions and explana
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries id
This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It expl