Telephone Survey Methods

Download or read book Telephone Survey Methods written by Paul J. Lavrakas and published by SAGE Publications, Incorporated. This book was released on 1987-05-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.