This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from inte

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social

Explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. Based on robust

This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that hav

Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explo