Successful Customer Relationship Marketing
| Author | : Bryan Foss |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 554 |
| Release | : 2001 |
| ISBN-10 | : 0749435798 |
| ISBN-13 | : 9780749435790 |
| Rating | : 4/5 (98 Downloads) |
Book Synopsis Successful Customer Relationship Marketing by : Bryan Foss
Download or read book Successful Customer Relationship Marketing written by Bryan Foss and published by Kogan Page Publishers. This book was released on 2001 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge; Strategy and Technology; Implementation; and Sector Studies.
