Structured Creativity
| Author | : T. Sauber |
| Publisher | : Springer |
| Total Pages | : 243 |
| Release | : 2005-12-06 |
| ISBN-10 | : 9780230513242 |
| ISBN-13 | : 0230513247 |
| Rating | : 4/5 (42 Downloads) |
Download or read book Structured Creativity written by T. Sauber and published by Springer. This book was released on 2005-12-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
