Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra

Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in