Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sp

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now

Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the wo