In Signifying the Local, Jin Liu examines contemporary cultural productions rendered in local languages and dialects (fangyan) in the fields of television, cine

Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates th

This cutting-edge study of linguistic theory by one of the world's leading authors in the field of semiotics will be of interest to academics and postgraduates

This collection of extended papers examines the ways in which relations between national, ethnic, religious and gender groups are underpinned by each group's pe