This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, appro

Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In