Research Strategies for Small Businesses

Download or read book Research Strategies for Small Businesses written by Don E. Gudmundson and published by Routledge. This book was released on 2016-07-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.