Consumer Culture Theory
| Author | : John Schouten |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 288 |
| Release | : 2014-11-28 |
| ISBN-10 | : 9781784411572 |
| ISBN-13 | : 1784411574 |
| Rating | : 4/5 (72 Downloads) |
Book Synopsis Consumer Culture Theory by : John Schouten
Download or read book Consumer Culture Theory written by John Schouten and published by Emerald Group Publishing. This book was released on 2014-11-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
