Here is the definitive account of consumers' repeat-buying and brand-name decisions. First published in 1971 and long unavailable, this work provides systematic
Excerpt from Structure of Repeat Buying for New Packaged Goods A prime concern of marketing managers in making decisions relating to the development and launchi
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced
Buy now to get the main key ideas from David M. Greene's Buy, Rehab, Rent, Refinance, Repeat In Buy, Rehab, Rent, Refinance, Repeat (2019), David M. Greene meti