With contributions from experts in experimental and clinical psychology & economics, this book examines the latest behavioral economic research on smoking, drug

Behavioral economics is a rapidly developing area of psychological science that has synergistically merged microeconomic concepts with behavioral research metho

Conventional wisdom once held that the demand for addictive substances like cigarettes, alcohol, and drugs was unlike that for any other economic good and, ther

Choice, Behavioural Economics and Addiction is about the theory, data, and applied implications of choice-based models of substance use and addiction. The disti

Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategi