Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect c

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers

Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business o

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced

This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christophe