This book is based upon and extends the theoretical and empirical work of the author over the last decade. It integrates material deriving from his previous con
This textbook examines how public services are often organised around principles derived from the manufacturing industry. However, the public sector mostly deal
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducti
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin