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Public Service Logic
Language: en
Pages: 203
Authors: Stephen Osborne
Categories: Business & Economics
Type: BOOK - Published: 2020-10-29 - Publisher: Routledge

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This book is based upon and extends the theoretical and empirical work of the author over the last decade. It integrates material deriving from his previous con
Public Service Dominant Logic
Language: en
Pages:
Authors: Martin Fransson
Categories:
Type: BOOK - Published: 2017-05-08 - Publisher:

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This textbook examines how public services are often organised around principles derived from the manufacturing industry. However, the public sector mostly deal
Public Service Dominant Logic
Language: en
Pages:
Authors: Martin Fransson
Categories:
Type: BOOK - Published: 2017-05-08 - Publisher:

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The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 801
Authors: Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

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The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducti
The Service-Dominant Logic of Marketing
Language: en
Pages: 468
Authors: Robert F. Lusch
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin