The Public Relations Student Playbook provides an unvarnished look at importantaspects of public relations. Part I looks at the profession as a possiblecareer c
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies
The Public Relations Playbook was selected by BookAuthority as one of the best new books in public relations to read in 2020. BookAuthority identifies and rates
Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasize