Protecting Brands Online
Author | : Shireen Peermohamed |
Publisher | : Sweet & Maxwell |
Total Pages | : 171 |
Release | : 2012 |
ISBN-10 | : 9781908239105 |
ISBN-13 | : 1908239107 |
Rating | : 4/5 (05 Downloads) |
Download or read book Protecting Brands Online written by Shireen Peermohamed and published by Sweet & Maxwell. This book was released on 2012 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Places the multi-faceted arena of the Internet into a comprehensive legal context. Provides an overview of the intellectual property rights and infringement actions available to brand owners in relation to the Internet. Provides comprehensive advice to brand owners on their rights in various online contexts. Alerts brand owners to the risks to their brand being used by them and third parties on the Internet and provides practical advice to manage those risks." -- Provided by publisher.