Understand how to use equity market metrics such as the price/earnings ratio (and other multiples) to value public and private enterprises. This essential book

Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricin

How much is a human life worth? Individuals, families, companies, and governments routinely place a price on human life. The calculations that underlie these pr

Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing—pricing a product according to its value to the custom

What if the customer determined the price they pay based upon the value they receive? How might that change things? Pay What It's Worth pricing is a system allo