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Political Advertising in the United States
Language: en
Pages: 241
Authors: Erika Franklin Fowler
Categories: Political Science
Type: BOOK - Published: 2018-05-04 - Publisher: Routledge

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Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political
Political Advertising in the United States
Language: en
Pages: 199
Authors: Erika Franklin Fowler
Categories: Political Science
Type: BOOK - Published: 2021-11-24 - Publisher: Routledge

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Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential el
Pulp Politics
Language: en
Pages: 216
Authors: Glenn W. Richardson, Jr.
Categories: Political Science
Type: BOOK - Published: 2008-07-17 - Publisher: Rowman & Littlefield Publishers

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Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The
Social Media and Democracy
Language: en
Pages: 365
Authors: Nathaniel Persily
Categories: Business & Economics
Type: BOOK - Published: 2020-09-03 - Publisher: Cambridge University Press

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A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Political Campaigns and Political Advertising
Language: en
Pages: 224
Authors: Frank W. Baker
Categories: Political Science
Type: BOOK - Published: 2009-06-04 - Publisher: Bloomsbury Publishing USA

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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers