Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential el
Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers