With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, cont

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri