Persuasive Messages
| Author | : William Benoit |
| Publisher | : Wiley-Blackwell |
| Total Pages | : 292 |
| Release | : 2008-01-14 |
| ISBN-10 | : UOM:39015073898879 |
| ISBN-13 | : |
| Rating | : 4/5 (79 Downloads) |
Book Synopsis Persuasive Messages by : William Benoit
Download or read book Persuasive Messages written by William Benoit and published by Wiley-Blackwell. This book was released on 2008-01-14 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application. The authors offer practical advice on refining purpose, understanding audience, and designing a persuasive message.
