Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems

Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems
Author :
Publisher :
Total Pages :
Release :
ISBN-10 : OCLC:816243920
ISBN-13 :
Rating : 4/5 (20 Downloads)

Book Synopsis Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems by : 周善瑜

Download or read book Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems written by 周善瑜 and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems Related Books

Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems
Language: en
Pages:
Authors: 周善瑜
Categories:
Type: BOOK - Published: 1997 - Publisher:

DOWNLOAD EBOOK

Manufacturer's Promotional Support in Dynamic Retail Oligopolies
Language: en
Pages: 224
Authors: Anshuman Chutani
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:

DOWNLOAD EBOOK

Cooperative advertising is an important incentive offered by a manufacturer to influence retailers' promotional decisions. In a typical arrangement, a manufactu
Supply Chain Coordination under Uncertainty
Language: en
Pages: 651
Authors: Tsan-Ming Choi
Categories: Business & Economics
Type: BOOK - Published: 2011-08-14 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Channel coordination is a core subject of supply chain management. Over the past decade, much research effort has been devoted to exploring the detailed mechani
Handbook of Research on Distribution Channels
Language: en
Pages: 608
Authors: Charles A. Ingene
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-ed
Handbook of Marketing
Language: en
Pages: 618
Authors: Barton A Weitz
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: SAGE

DOWNLOAD EBOOK

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain